A fun and creative company, Bright Ideas approached The Ivy Group for a little branding TLC. A client-centric group, they spent so much time making other people's brands shine that they didn't have time to focus on their own.

Another bright idea!

Bright Ideas is a respected resource for promotional products. They pride themselves on being great listeners and personal shoppers: able to find the right promo swag for every situation. With thousands of logo-able products, Bright Ideas can pinpoint exactly what works for you.

Bright Ideas has, well, a lot of bright ideas for their customers, but needed some fresh ideas on how to better convey their brand personality. Beyond offering an exceptional order experience, Bright Ideas partners with clients and builds relationships that enhance the customer experience. Their team members listen to clients and generate ideas based off of those insights—they are so much more than a "get it done and out the door" vendor! To capture Bright Ideas' customer-first, custom approach to doing business, Ivy Group solidified messaging into a campaign concept that evolved into a design system.

Bright ideas hatching daily

What hatched? A memorable campaign bursting with playfulness and a "mascot". Paired with cheerful colors and whimsical copy, the Chick is sure to cluck his way into everyone's hearts...and contribute to brand awareness.

Some of the campaign's pun-tastic chick-themed headers and slogans include:

• Eggscellent ideas hatching daily!
• Our bright ideas will crack you up!
• Our bright ideas are poultry in motion.
• Call us…for peep’s sake!
• Bright ideas have to incubate.
• Thanks for chick'n us out!

Collateral

With the campaign theme in place, Ivy Group designed additional themed collateral items, such as: a new customer kit, fun stickers to place on mailing boxes, a PopSocket phone grip for giveaways, and cards to accompany orders.