Targeted Consumer Segmentation: too hard, too soft, just right.

Targeted Marketing: Find Your “Just Right” Audience

Successful marketing campaigns are built on a data-driven understanding of customers. By applying customer segmentation analysis to customer lists, business-to-consumer enterprises can better understand where they stand in the market, who to go after, and how to reach them.

And the Answer Is…

Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?

Celebrating XXV

The Ivy Group turns 25 this year; read about our journey! To celebrate we collected some words of advice from our team members. Anybody can use …

Training Your Library’s Board of Trustees

Now more than ever, there is a critical need for well informed and competent people to serve on boards.

Why PR? Start by Asking “What,” “Who” and “How”

Here are some questions businesses can ask themselves to determine if there is an advantage to investing in a PR professional.

What’s the Deal? Your Customer Base is on LivingSocial and Groupon

Before taking the plunge with a daily deal website, consider a few tips from our marketing team.

Libraries Help Keep Brains Healthy

Ever think of your library as a brain health center? For the baby boomer generation, it is. Last week I had the pleasure of attending the …

Why Market Libraries?

Why market? Librarians used to ask us this question all the time. No has become a common parlance, and librarians are now asking "how"? …