Podcast Episode: Pass a Millage Increase


08.07.19
Lisa Hoenig, Director of the Ypsilanti District Library, provides useful direction and insights for libraries working to raise operational funds especially in communities that were hard hit by the downturn in the economy.
404

4 Tips for a Better 404 Error Page


04.10.18
If done well, a 404 page shows your commitment to a positive user experience, retains the user, and puts a smile on their face.
Marketing You Can Believe In blog

Marketing You Can Believe In


03.20.18
We know that we have used our marketing superpowers for good. And that’s a day’s work you can believe in.
Personal photos and selfies vs professional business photography

Good Design Matters: The Benefits of Hiring a Professional Photographer


08.17.17
Custom, professional photographs are the foundation of good design. Without them, marketing is lifeless. Do yourself a favor: hire a professional photographer.
Library card design for Ypsilanti District Library

Why Give a Public Library a Tagline?


06.22.17
Support advocacy efforts. It's no secret that over the past twenty-five years, public libraries, alongside schools and other services, have felt the pinch of straitened municipal …
Good Design Matters: The value of logos

Good Design Matters: Avoiding the $1 Logo Trap


05.09.17
Do you know what you have to lose by trying out those $1 sites?
Good Design Matters

Good Design Matters: The Basics


04.04.17
Have you ever been approached by an offer to design your website, flyer, or logo? Did you think “why pay someone else to do it when I can do it for free?”

In-Flight Safety Videos: The Perfect Marketing Tool


12.05.13
While the majority of in-flight safety videos still classify as boring, a recent trend has emerged. Since 2008, airlines have begun taking a creative approach to delivering in-flight safety instructions.

Put Your Brand On The Map


05.09.12
I recently traveled to Kentucky with three of my brothers to tour distilleries on the Kentucky Bourbon Trail. While enjoying a taste of some fine "sippin' …

Sample Logo Updates


04.09.12
As we talked about last week, logo updates can really make a difference. Take a look for yourself below.

Show Your Competence Not Your Age: Update Your Logo


04.03.12
In a world where logos are as recognizable as brand names, your “brandmark” is an important investment. While some businesses may need a completely new logo to signal a dramatic change in direction, often all a logo needs is a little freshening up to stand out in the marketplace.

Get from Point A to Point B with a Brand Standards Guide


10.12.11
The most complete guides include valuable company information, such as mission, tagline, key messages, target audience(s), editorial style, proper and improper use of the logo and/or brandmark, color palette and font specifications.