07.21.22
There are many reasons: cost, expertise, scalability, and fresh perspective. You'll want to consider all of these in making the best decision for your organization.
Blog
Show Your Competence Not Your Age: Ivy Brand Evolution
11.22.21
Ready to rebrand? Need to redesign your website? We've been there ourselves...a few times. Let's take a jaunt down memory lane!
Under New Ownership
02.02.21
Charlottesville-Based Marketing Agency Under New Ownership
Pam Fitzgerald is pleased to announce that The Ivy Group has been purchased by Denise B. Prince, MBA, MPH.
Prince, …
Podcast Episode: Build a Better Board
12.06.19
Constructing a strong board is all about recruitment, composition, and management. Ready to find the right advocates for your library?
How to Write an RFP for Library Strategic Planning
10.01.19
Why hire a strategic planning consultant instead of going it alone? RFP do's and don'ts for a smooth process that results in finding the right consultant for your library.
Agency-Client Relationships
02.14.17
Put a ring on it: 4 tips for successful agency-client relationships
Becoming the agency of record for a company can feel a lot like getting married. …
And the Answer Is…
08.05.15
Planning is responding to challenges, changing market conditions, new technologies, etc. But long before the research review, the brainstorming and whiteboarding, crafting and drafting, did the planners ask the really tough questions?
The Bottom Line on Equal Pay Day
04.14.15
Today is Equal Pay Day. Yes, we have a day for everything. And most matter. And this day matters most. The National Partnership for Women and Families reports that women are paid 79 cents for every dollar paid to men, amounting to many thousands of dollars annually. For African American women and Latinas, the disparities are even greater.
Going for the Award: To Apply or Not to Apply?
02.28.14
How do you decide which awards to “go for”? A thoughtful submission requires time on top of your established workload. The next time your boss passes an opportunity your way, ask yourself these essential questions before spending hours—yes, hours—filling out that application.
An Intern Story: Why Field Trips Shouldn’t Stop in School
07.03.12
A couple weeks ago, the interns (Katelin, Lauren and I) embarked on a trip to Pantops Shopping Center to get letter signatures to send to a local …
How to Write a Better Request for Proposal: RFPs from the Consultant’s Side of the Desk
06.27.12
The premise appears simple: libraries want to hire a consultant with the expertise their organization needs, and consultants seek interesting projects with clients that are …
Five Ways to Say “No” to your Boss
04.11.12
How do you say “no” to your boss? Here are five key suggestions from the boss’s side of the desk.
How to Get the Most Out of An Internship
11.23.11
Currently looking for a spring internship? Or are you a business looking for a student intern? The schedule and assigned duration of the internship will shape its direction and success. Both parties should discuss early on their respective expectations and goals—intern experiences should be eye-opening and enriching for all involved, and this is one way to ensure that happens!
Building Your Business on Trust
10.26.11
Our role—plain and simple—is to build a bond of trust between clients and their intended audiences. Whether recruiting nurses, publicizing important research, building a web interface or surveying customers (in nine different languages, no less)—regardless of the focus of a project, it’s all about developing authentic and personal bonds.