Does my logo need updating?”
If it has more words than design...
If it's been years since you really looked at it...
If you originally drew it on a napkin...
then the answer is yes!
In a world where logos are as recognizable as brand names, your “brandmark” is an important investment. While some businesses may need a completely new logo to signal a dramatic change in direction, often all a logo needs is a little freshening up to stand out in the marketplace.
Here's what happend to us: after twenty years with a serviceable logo, we decided in 2010 that we needed to update our brand presentation. A recent trend in logo redesign has been to create a little “eye candy” with a more techy look. While this trend has produced some great looking logos, we wanted to marry the idea of our exceptional technical capabilities (the “techy” look) with our own aesthetic; clean, straightforward, and innovative. The update looked good.
But, a brandmark is like a living creature, ever evolving. So a few weeks ago we subtly altered The Ivy Group’s logo and added some more fluidity.
Hey, it's only a “nip and tuck.” After all, a lady never reveals her age. Why should a logo?
What do you think of the Ivy Group’s logo updates? Let us know on our Facebook page.